You can think of a domain name as the primary entrance to your online space. You want people to remember it so they can visit your website anytime by typing it into their browser. To remain effective and relevant, you must keep up-to-date with recent trends. In the same way that brick-and-mortar stores alter the appearance of their storefronts to reflect the new trends, online business owners should be aware of the latest domain name trends.
This article discusses domain name trends and introduces the most popular domains of 2022. for more information, follow Domchain.net blog posts.
Domain Name Trends of 2022
Here is what 2022 holds for domain names based on statistics:
1. .me Will Remain a Popular Extension
.me will remain a popular extension. .me has been a success since its release in 2018; the first 100,000 .me domains were registered within 48 hours.
Due to the pandemic, many individuals have transitioned into self-employment in the past two years. The percentage of freelance workers in the United States increased by 8% between 2019 and 2020, from 28% to 35%, according to a study by Upwork. By the end of 2021, approximately 40% of American workers will be independent contractors.
Numerous of these employees required websites for their online businesses. As it gives sites a more personal feel, the .me domain has become more popular than traditional domains such as .com when selecting a domain. Typically, .me is used for personal blogs, but creative professionals and photographers are increasingly using it today.
With MasterCard predicting a 17% increase in the gig economy by 2023, the .me domain is anticipated to become more popular than ever, especially among creative professionals.
2. .live Will Continue to Increase
Social media giants YouTube, TikTok, Twitch, Stream, and Instagram are racing to produce new video streaming content. But that is only a portion of it. Yoga instructors, music festival organizers, athletes, musicians, and online gamers have also required the streaming of videos.
As more content creators enter the field and produce videos, the demand for websites to display and stream these videos on platforms other than social media has increased dramatically. The .live is primarily used for streaming videos and podcasts, but its use has expanded to include marketing and promotions. You can consider the .live domain an exciting addition to your website. It demonstrates your website is dynamic and up to date with the latest trends.
According to one study, the global market for video streaming will increase by 21% by 2028. So, if you have content to stream and are looking for a new domain, you should choose .live.
3. The Keyword “meta” will Continue to Rise in Popularity
Facebook announced in October 2021 that it would be rebranding as Meta to become a leader in metaverse technology. Over 48,000 new “meta” domains were sold the day after the news broke.
The metaverse, the intersection of the physical and digital worlds, is anticipated to replace the current mobile internet. Mark Zuckerberg expects that we will socialize, learn, collaborate, and play in the interconnected 3D space that the metaverse will become. It will start with avatars and 3D meetings, and who knows where it will go.
If you intend to be relevant in the new meta-world, your domain name must contain the word “meta.” Ultimately, the metaverse will persist.
4. Descriptive Domains Will Increase
Descriptive domains let businesses use both sides of the dot to make their web address more descriptive. Drink.haus and switchboard.live are two examples.
They are easy to remember and can boost SEO. In one case study, Wrap Life doubled sales after switching to thewrap.life.
Xbox strategically uses descriptive domains. If you type xbox.games in your URL search field, xbox.com will appear. Xbox knows users will search “Xbox games” Why not make that a domain that redirects to their homepage? Smart.
For these reasons, descriptive domains are expected to grow in popularity. Descriptive domains are creative and catchy.
5. Shorter Domains Will Be In Demand
People are registering shorter domains, according to research. In October 2021, non.com domains were 26% shorter than before.
Keep your .me domain (from point 1) short and simple. Ian Andreson Gray, a live video marketing consultant, owns iag.me. His domain name has six characters, 7 with the dot. This provides minimalism in a noisy digital space. If you have a minimalist website, consider a minimalist domain name.
6. .eco Domains Will Gain Popularity
Obviously, lessening pollution and Increasing sustainability are two of the most critical issues of this era. This decade will see more “green” businesses as efforts for a cleaner environment grow. They have a domain, thankfully.
The .eco domain promotes a greener planet and a brighter future. Solar panels, environmental awareness, and recycling companies have adopted this domain to identify as “green” This trend will continue to grow, so if your business helps increase sustainability, the .eco domain will help spread your message.
The 9 Most Popular Domain Names of 2022
There were significant shifts in the popularity of web domains worldwide in 2022. Large domains such as Google and YouTube reclaimed their dominance at the top of the rankings, surpassing newcomers like TikTok. Despite intense competition, the other members of the list remained relatively stable.
Top 9 Popular Domains of 2022
This list, based on data from Similarweb, differs slightly from the most popular domains of 2021.
TikTok.com was the trending domain name in the world in 2017, followed by Google.com and Facebook.com.
Insights From the Most Popular Domain Names in the World
The domain name trends provide insightful information about TLDs and domain name length.
Current trends indicate that.com will remain the most common domain name extension. Because more than one-third of people believe that .coms are more memorable than other TLDs (top-level domains), it is regarded as the most credible extension on the internet.
The prominence of .com is reflected in multiple 2022 domain rankings. Only two top 9 most popular domains worldwide do not end in.com. Those with the extensions.ru and .org appear lower on the list.
However, well-known domains may also be supported by a less obvious factor: their name. According to a study by Nielson, naming conventions are one of the most crucial aspects of brand support. The most effective domain names are brief, catchy, and direct, with a touch of memorability. The majority of the top 9 domains in 2022 consist of two-syllable words.
Here are some FAQs:
How Important Is It to Choose a Short Domain Name?
When it comes to domain names, shorter is better. Because shorter domain names are easier to remember and type, users are more likely to locate you. Additionally, it is easier to stand out when there is less to read. It is wise not to exceed two or three words.
Which Is the Trending Domain Name Extention In 2022?
The sheer number of TLDs is one of the most influential variables. The WHOIS list of extensions continues to expand, with over 1,200 available as of April 2022. .com is the most popular TLD since over 53% of websites are using it worldwide.
How long is too long for a domain name?
The number of characters that can be included in a website address after the “www” and before the “.extension” cannot exceed 63. That is an extremely lengthy URL; we do not advise going with a domain name with that much text under any circumstances.
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Conclusion
Domain names are repetitive. Traditional naming conventions have not changed much in 2022, but new TLDs, price increases, and unique extensions have.
TLDs are a major factor in dedicating a domain’s trendiness. For instance, .com is the most popular TLD, with 53.3% of the world’s registered website domain names using it.
The .com extension’s success will raise prices in 2022. Politico reports that.com domain prices may rise 7% every four years. 8.4% inflation won’t help.
More companies use customized domains with unique extensions to reduce expenses. Popular TLDs include .dev, .eco, and .ai. It is not all gold. Many domains are at risk if some extensions are deleted. Unique, less competitive domain extensions remain popular.
The internal strategy will continue to use subdomains. Brands will continue to hedge investment bets with internal testing, optimization, and country-specific sites. These include news.google.com and blog.hubspot.com.